A lot of people in the business of sharing their knowledge and expertise - like Bit Famous - do great work but struggle to get traction online. Their websites are on page 5 of search results or are increasingly hidden as people rely more on AI results.

These include solopreneurs, those in professional services, small consultancies, training and coaching, also speakers and authors, to name a few.

Their websites struggle to reflect their value, credibility and expertise.

Often, their content is inconsistent, too broad, or simply not doing enough to help the right people find them and trust them.

For our coaching and training business, Bit Famous, I create content that addresses the real questions potential clients are already asking when seeking help. I focus on useful content that gets us found, builds trust and brings in the right kind of enquiries.

That might mean shaping blog posts around search demand, improving underperforming website pages, using testimonials and social proof more effectively, or making sure the content on our sites feels clearer, more trustworthy and more useful.

I’m also increasingly interested in how content performs in AI overviews and AI-driven recommendations. The goal is still the same: to make it easier to discover useful ideas and valuable work.

Our success has caught the attention of knowledge-sharing businesses like ours, who want straightforward, jargon-free advice on how to get more from their websites, books, podcasts and other content.