Bit Famous - Clients
Welcome! I'm Steve Blears
Director and co-owner of Bit Famous. We are a training and coaching business that helps organisations drive growth and engagement through confident communication.
Book a no-obligation discovery call
Why isn’t my website turning my expertise into enquiries?
I help consultants, business coaches, speakers, and business book authors get more strategic about their websites and content, so their ideas are clearer, easier to find and more likely to generate the right enquiries.
Using a consultative approach, I’ll help you see what is working, what is missing and where your website, blog, book, podcast or other expert content could do more to build trust, visibility and better leads.
That might mean reviewing underperforming pages, identifying stronger search-led topics, improving how you use proof and social proof, clarifying your positioning, or identifying where your expertise isn't coming across clearly enough.
The goal is simple: strengthen how your expertise shows up online, so the right people find you, trust you and are ready to buy when they get in touch.
Steve's Blog - How to turn ideas into content that drives trust, visibility and leads
How do I stop guessing what to blog about and choose topics based on customer intent?
May / 2026How do I stop guessing what to blog about and choose topics based on customer intent? Why we had to get more deliberate about blog topics. At Bit Famous, we create a lot of content. As a training, coaching, and speaking business, we have no shortage of topics to write…
Why do potential customers read my blog but not contact me?
May / 2026Why do potential customers read my blog but not contact me? Potential clients can read your blog, find it useful and still do absolutely nothing. It’s frustrating, but it’s true. Readers might agree with every word, recognise the problem, and even think, “Yes, this is exactly what’s happening in our…
Should I use Substack for my business blog? Why it could be a terrible idea for consultants, executive coaches, speakers and business authors
May / 2026Should I use Substack for my business blog? Why it could be a terrible idea for consultants, executive coaches, speakers and business authors. Substack has become one of those platforms that seems to be everywhere. Journalists use it. Creators use it. Founders use it. People casually drop phrases like “I…
Why will social proof like testimonials, case studies and awards help drive more leads and enquiries to my business?
May / 2026Why will proof like testimonials, case studies and awards help drive more leads and enquiries to my business? Because people don’t just buy what you do. They buy the confidence that you can do it well. That’s the part many business websites miss. They explain their service, list their offer,…
What are long-tail SEO keywords, and why are they crucial for knowledge-led businesses?
May / 2026What are long-tail SEO keywords, and why are they crucial for knowledge-led businesses? Mastering long-tail SEO is one of the most powerful skills you can develop as an expert service provider. Whether you’re a solopreneur, consultant, professional services specialist, L&D professional, executive coach, speaker or author, understanding how to capture…
How do I work out what my ideal clients are searching for online?
May / 2026How do I work out what my ideal clients are searching for online? Start by putting yourself in the client’s chair. Not the polished, strategic, boardroom version of the client. The real one. The one sitting at a laptop between meetings, slightly irritated, slightly under pressure, trying to find an…
Why does my website feel like a brochure instead of a lead generator?
May / 2026Why does my website feel like a brochure instead of a lead generator? A brochure website tells people what you do. A lead-generating website helps people understand why they might need you. That sounds like a small difference, but it changes everything. Many professional websites are well-presented. They have a…
Why doesn’t my website generate business leads?
May / 2026This is one of those questions that sounds technical. Is it the SEO? Is it the design? Is it the contact form? Is it the page speed? Is it because the button should be red, blue or “tasteful corporate teal”? Sometimes, yes, those things matter. But often the real problem…
About Steve Blears
I’m Steve Blears, director of Bit Famous, where we help organisations drive growth and engagement through confident communication.
I work alongside our MD, Penny Haslam, on the learning and development side of the business, helping HR, L&D and people leaders find practical support for building workplace confidence, visibility, influence and impact.
My role covers content strategy, client onboarding, proposal development, programme planning, newsletters, marketing, PR, award nominations and digital visibility across bitfamous.co.uk and pennyhaslam.co.uk, our main portal for speaking enquiries.
Over the past five years, the strategies we’ve used have helped generate steadily growing enquiries from qualified leads, more than 1.9 million Google search impressions a year and thousands of monthly downloads for our business podcasts and newsletters.
Before Bit Famous, I worked in BBC journalism and factual television. I started in BBC Local Radio at GLR before working as a reporter for Radio 1 Newsbeat, Radio 5 Live and Radio 4. I then moved into TV as a producer/director, filming and producing programmes including The One Show, Watchdog, Bangers & Cash and other factual and documentary series.
Penny Haslam
Professional Speaking Association
Speaker of Excellence
2025
Finalist
Personnel Today
Learning and Development
Supplier of the Year
2025
Finalist
Personnel Today
Learning and Development Supplier of the Year
2024
Finalist
Business Book Awards
Short Business Book
of the year
2023
Finalist
Lloyds Bank Business Excellence Awards
Business Enabler
of the year
2022
Bit Famous - Awards